About Cameron

My perspective.

Brands are all they use to be and then some. The name, design/symbol, tagline etc… Created as an identifier, is evolving.

Traditional print and broadcast budgets are adapting to where the eyes are …online. As the convergence of media continues and the web becomes more and more the center of daily life, the more important your online presence becomes.

This process is indeed fluid in nature. Developing and growing a thriving online brand requires the creation of engaging, relevant content presented in a current form. Video, podcasts, blogs etc… Are now an established part of effective corporate communications. Natural selection is driving the quality of these components to higher levels. Creative professionals who truly understand marketing and branding are embracing the medium and the fertile ground for brand expression. These are exciting times for guys like me.

I am a creative director, a marketer and an entrepreneur with a clear understanding of business and the bottom line. My business partners and I work together to craft, manage and grow their brands.

Industry experience includes: retail product development, travel/tourism, environmental messaging, outdoor adventure and higher ed.

To contact me:

Email – cwatson@befluid<dot>com

Twitter – http://twitter.com/CoolpapaC

Cell – 770.330.0843

Work – 404.875.1008 x303

AIM – cwatsonfluid