From the category archives:

Creativity

No Link Bait Here

by joemagennis on July 15, 2009

 
icon for podpress  No Link Bait Here [26:58m]: Play Now | Play in Popup | Download

This week it’s all about content creation.  Over time on the podcast we have focused on the distribution channels and the fancy new social networks that have sprung up to allow us to reach a wider audience than ever before, but to get back to basics this week, Cameron and Joe talk about good content.
The [...]

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icon for podpress  Rumors of Swayzes Death Exaggerated [21:23m]: Play Now | Play in Popup | Download

In the initial segment of the Overflow Podcast this week, we come clean with the music that we have used for intros and outros for each episode and admit to using copyrighted material from our ITunes collections.
It has been a fun component of the post production process, finding the perfect song to compliment the topic [...]

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A Fluid Business Model

by joemagennis on May 6, 2009

 
icon for podpress  A Fluid Business Model [23:19m]: Play Now | Play in Popup | Download

This week on the Overflow podcast, it is the first ever solo effort by Joe Magennis, due to Cameron’s travel schedule.  I believe it is the hardest form of podcasting since you have no one to use as a sounding board, no one to step in to help you gather your thoughts or to let [...]

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Content Is Universal

by joemagennis on April 16, 2009

 
icon for podpress  Content Is Universal: Play Now | Play in Popup | Download

The impetus for this week’s Overflow Podcast was a conversation with a potential client who had some misconceptions about the way in which organic rankings are achieved.  It is a conversation that has happened numerous times in the past so we felt like it was a great topic for a podcast.
Of course, these notions are [...]

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Relevant Creativity

by joemagennis on March 31, 2009

 
icon for podpress  Relevant Creativity [22:59m]: Play Now | Play in Popup | Download

During this episode of the Overflow Podcast, Cameron needed to respond to the article that was published on the Advertising Age web site titled “Is Creativity Relevant Online?”.
The author Marc Brownstein with that provocative title actually turns on the question itself and admits that most of the conceptual thinking, art direction and execution that he [...]

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