From the category archives:

Market Research

Using Social Tools for Research

by joemagennis on April 8, 2009

 
icon for podpress  Using Social Media Tools for Research: Play Now | Play in Popup | Download

The Overflow Podcast this week takes a look at the opportunity that brands have to listen and conduct research regarding their businesses that would have required focus groups in the past.
During our discussion with a group of students at AIA we addressed the ability to use social media tools as a listening device when first [...]

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