From the category archives:

PPC Advertising

A Fluid Business Model

by joemagennis on May 6, 2009

 
icon for podpress  A Fluid Business Model [23:19m]: Play Now | Play in Popup | Download

This week on the Overflow podcast, it is the first ever solo effort by Joe Magennis, due to Cameron’s travel schedule.  I believe it is the hardest form of podcasting since you have no one to use as a sounding board, no one to step in to help you gather your thoughts or to let [...]

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Medical Records 2.0

by joemagennis on September 19, 2008

Throughout my adult life, I have been thinking up various applications for technology.  I can remember sitting in a bar called Peabody’s in Binghamton NY discussing the possibility of inventing vending machines that would be placed in college dorms to dispense soft-serve ice cream cones.

That concept never really took off, but that kind of thought [...]

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I Want My Music Television!

by joemagennis on August 4, 2008

This past Saturday night I watched the future of “television” .. at least in the form that I personally believe to be the direction that the format is headed. It all started with a twitter post, and ended up with me staying up late at night watching a live stream of Wilco playing at the [...]

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My Long Tail Terms Go To Google Content Network

by joemagennis on July 28, 2008

I have been waffling over the effectiveness of pay per click (PPC) Adwords advertising campaigns for some very unique web sites that we manage.  I know that there are some really strong proponents of the practice of bidding on keywords, then massaging the bids and keywords in order to generate sufficient ROI.  I’m completely in [...]

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