Overflow

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 Elevate Your Production .. A Call To Action [19:19m]: Play Now | Play in Popup | Download (89)

As the online world transitions into rich media content and away from simple static web pages, it is critical to take the time to produce quality content.  It is a smart business move to be heading in this direction, but the days of poorly produced video and audio content are behind us.  Streaming media had been appealing to site visitors simply because it was unique and ushered in the promise that we had all heard about regarding the web and tv convergence.  It was exciting … but it’s time to elevate the level of production quality.

There is precedent for this type of transition when the Mac introduced desktop publishing to the world and many thought that self produced collateral material was sufficient, and the creative skills required to professionally design a piece was overlooked, and in some cases have been lost to history, such as typesetting.

However, as competition tightened a quality control was implemented, it was understood that the knowledge regarding how to use the tools and how to art direct creative materials would return greater ROI and better results. This is the stage that we are just now entering in online content.

This is a Call To Action to start considering elements within the rich media content that you are producing, and to lead the field in elevating to higher standards of production quality.

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 King Kustom Podcast One [12:16m]: Play Now | Play in Popup | Download (68)

Fluid Media is pleased to announce the official launch of a web site for King Custom Cycles.  We are excited about the opportunity to assist our good friends Laura & Phil King in expanding their community base of motorcycle enthusiasts via Web 2.0 tools, and to help them generate business for their parts and repair business.

Let’s share with you some of our initiatives:

First, to touch on the logo design for the brand.  We were brought in on the tail end of the design process and Cameron was able to salvage some of the elements that had been developed, but immediately the concern regarding the “distressed” look revolves around replication issues on merchandise and smaller collateral.

So to avoid losing the little K in custom and other smaller bits, a non-distressed application is being created for certain usage.

We also added a secondary color palette and font styles for use on the web site and collateral materials.

The intention of the web site is to ultimately act as an online community where friends of King Kustom Cycles can interact, exchange tips on great places to ride, discuss new gear for their bikes … or just pass the time during the intervals when not on the road.  In order to achieve this objective we are integrating some exciting new applications and are waiting for others to be released from beta testing!

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