From the category archives:

Television

Broadcast Networks Need Real Twitter Strategies

by joemagennis on July 31, 2009

 
icon for podpress  Broadcast Networks Need Twitter Strategy [29:23m]: Play Now | Play in Popup | Download

On the Overflow podcast this week we start out with an immediate detour into discussing telephony applications on the iPhone such as Skype and Google Voice.  
The Skype SMS and telephone functionality is redundant to the features of the phone, which just so happens to be the public rationale  for removing the Google Voice app from [...]

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Water Cooler Ad Review

by joemagennis on February 3, 2009

 
icon for podpress  Water Cooler Ad Review [25:32m]: Play Now | Play in Popup | Download

During the days when we had a physical marketing agency and an office,  we had our chance to gather around the water cooler following the Super Bowl, to discuss the aftermath of the commercial blitz (and oh yeah, the game).
This year we take the opportunity to have the discussion on our Overflow podcast.
It seems we [...]

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Current Gets Convergence

by joemagennis on November 18, 2008

 
icon for podpress  Current Gets Convergence [17:42m]: Play Now | Play in Popup | Download

Current TV has been a significant talking point at Fluid Media since the network launched back in late 2005. We would use the Current business model to demonstrate to clients and in lectures, the convergence of web and television with an added topping of user generated content (UGC).  We would constantly tell clients to find [...]

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I Want My Music Television!

by joemagennis on August 4, 2008

This past Saturday night I watched the future of “television” .. at least in the form that I personally believe to be the direction that the format is headed. It all started with a twitter post, and ended up with me staying up late at night watching a live stream of Wilco playing at the [...]

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