This week on the Overflow podcast, it is the first ever solo effort by Joe Magennis, due to Cameron’s travel schedule. I believe it is the hardest form of podcasting since you have no one to use as a sounding board, no one to step in to help you gather your thoughts or to let you catch your breathe.
The overall theme of this post is .. Are you where you thought you would end up? Our agency, Fluid Media has certainly undergone some changes over the years. We have tested alternative strategies flowing us into pools and eddies but we have continued to move in a singular direction downstream.
Before we get into that part of the podcast though, I try to speak to the inspiration that I received from listening to Sam Harrelson ’s Affiliate Fortune Cookies (which is now Thinking.fm) podcast during it’s great run. Sam was able to make me recognize the many signs over the course of my life that pointed me towards producing audio content.
The tools, and most importantly the distribution models are now at all of our disposal to record our authentic voices and to tell our stories. It is time to take advantage of the opportunities and not let the signs go unheeded.
I get into a ramble about the transition that the agency made as we looked at offering SEO services, and purchasing the site called CoastalBean.com so that we could practice keyword targeting and PPC practices before offering them to clients.
Next I discuss our concept about Baseballisms.com and the use of affiliate marketing, pay for performance as a way to monetize rich media content like videos and podcasts.
Ultimately, the service that we can bring to the table is creating rich media content for clients that have long lasting value and make some form of contribution.
One thing we will be doing in the near future is working towards clarifying our own brand by migrating from the BeFluid.com domain to a more accurate domain at FluidMedia.fm. This hopefully will represent the business that we do and will help anyone find us on the web.
Who are you? Tell us what you do and how you have made it to this point. We want to make sure that we are speaking to you in a relevant way, and please share so that we can collaborate on ways to contribute great content on the web.
