I am the co-host of This is What’s What, a podcast discussion with Internet Safety expert Katie L. Greer.  We discuss current events regarding the safety of children on the Internet.  This is episode 16. 

This is Whats What Podcast IconFor this episode of the This is What’s What podcast, we discuss the proposed California legislation SB 242, which contains some provisions dealing with the privacy settings of social networks as well as parent’s rights to oversee the profiles of minors.

We take a look at the pros and cons of using facial recognition software, and how the former CEO of Google, Eric Schmidt, recently told a London audience that it was a service that Google was “unlikely” to create.

Director of Internet Safety for WhatsWhat.me, Katie Greer, leaves us with an Internet Safety Tip that addresses establishing some best practices for tagging pictures of family and friends on social networks.

California SB 242

Senate Majority Leader Ellen Corbett has introduced a bill as the Social Network Privacy Act. The bill addresses two significant issues that we have discussed on this podcast in the past, the difficulty users encounter when trying to set proper privacy controls and the responsibility of parents overseeing their children’s profiles.

The very first aspect of the bill establishes that a new user to a site should have all of the information collected during the registration process default to a setting of private, rather than the current default of public.  It is a common complaint, even from the most informed user of social networks, that it is difficult to understand all of the ramification of the privacy settings.  The bill also insists that the information be presented in “plain language”.

The San Fransisco Chronicle is reporting strong opposition from internet companies. Opposition that includes complaints that the requirements are unworkable. This would be a legitimate complaint for parts of the bill, however as we discuss in the podcast, the change to the default privacy settings is certainly not one of them.

The true challenging aspect of the legislation comes from the portion that attempts to provide some control to parents over the networking actions of their children.  The bill gives parents the right to request the removal of any personally identifiable information, and to have the removal take place within 48 hours.  Failure to knowingly comply would result in a $10,000 fine in each case.

There are so many reasons why this proposal would be considered unworkable, that it calls into question its ability to pass the State Senate General Assembly.  Katie points out the fact that Facebook for example does not have the most responsive customer support system for users (although she mentions that they are quick to respond when contacted in an official capacity from law enforcement). Simultaneous to this bill making headlines, Facebook and others were testifying to the United States Congress on privacy concerns and what came to light is that there are only 100 staff members at Facebook who monitor these types of activities. This does not bode well for 48 hour response.  More importantly, how would Facebook determine exactly who has the right to request takedowns?  Without any form of authentication process in the first place, determining this authority from a broken home or a parent outside the jurisdiction of California would make implementation of this portion of the privacy bill unachievable.

This is an initial volley in the ongoing struggle for consumer protections and the social networks. These companies are built on the basis of mining personal information for economic gain, and in some cases can take advantage of the mass populous’ lack of understanding of the privacy policies.  There needs to be some corporate responsibility as we are now living in an environment where there can be actual harm caused due to lax privacy controls, but where the government oversight comes in is still to be determined.

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I am the co-host of a weekly podcast called The Bella Buzz with    Desiree Scales, the CEO of Bella Web Design. We have great conversations about topics related to online marketing. I am posting the programs here for the Overflow audience. This is episode 75.

Storefront Social Logo | The Bella Buzz

We are very pleased to have Benjamin Trotter, the founder and CEO of the social shopping engine, Storefront Social. This exciting new startup allows brands to conduct ecommerce activity directly integrated into their Facebook Fan Page.

This tool is at the forefront of the latest wave of online marketing in the retail space, the intersection of social sharing and commerce called “social shopping.” Since the days when shopping took place on streets and in “markets,” consumers have been relying on word of mouth as the best way to determine good deals and reliable merchants.  As we moved towards industrialization and mass media broadcasting, we lost much of the referral aspect of where to buy, but the social media boom has allowed that “social graph” back into the buying decision.  The largest social network of them all, Facebook, did not have an easy solution for a merchant to sell product, until now.

During our year end 2010 Technology Prediction podcast, we foreshadowed this type of retailing taking place on Facebook.  We believed that within the year 2011, platforms would develop that would allow merchants to quickly and easily showcase their products directly on the site.  Benjamin has achieved that reality.

Benjamin’s idea had its genesis while he was the Director of Ecommerce for a children’s clothing company.  He was exploring all channels for generating traffic, with a particular focus on the social media sites, and started focusing attention on the company’s Facebook page.  Since products change frequently in the clothing niche, he focused on using simply data feeds to display product from their site simultaneously on Facebook. As soon as the traffic and conversions started flowing in from the page, he knew that he had something that could be packaged and sold to others.

On the first day of his proof of concept attempt at allowing others to use the platform, he received a support request from a customer who had signed up and was integrating his system .. and he was off and running!

As with all great entrepreneurial stories, Benjamin came to the conclusion that he needed to take that leap of faith and go all in with an attempt to turn this platform into a full-fledged business. The application comes with a free trial startup, so with over 50,000 users, sometimes clients can slip through unnoticed …  that is until a client the size of Borders Books users the app to display inventory on Facebook.

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I am the co-host of a weekly podcast called The Bella Buzz with   Desiree Scales, the CEO of Bella Web Design. We have great conversations about topics related to online marketing. I am posting the programs here for the Overflow audience. This is episode 73.

Webby Award Honoree 2011 |

Before we get to our special guest on The Bella Buzz podcast, Desiree has the great fortune of announcing that Bella Web Design is the recipient of a 2011 Webby Award, a prestigious international competition that honors excellence on the Internet.  Yeah Desiree!

The honor was awared for the work that they did on the Universal Wisky Experience web site. It is a beautiful use of the WordPress platform with custom design.

For more information about the 15th Annual Webby Awards, visit their official web site.

Our conversation today is with the CCO and one of the Co-Founders of BatchBlue Software, Michelle Riggen-Ransom.  We had the great pleasure of speaking with her business partner Pamela O’Hara on a previous edition of the Bella Buzz, and felt it was time for a followup on the great product that they have developed.

Their Batchbook SaaS package is a comprehensive management system that tracks contact information, monitors social networking channels, tracks communications and provides a full Customer Relationship Management (CRM) system geared towards the small business market.

Desiree has recently integrated the service into her site strategies for clients.  She had noticed that her clients were having a disconnect when sales leads were coming in through the web site via email, and found a great solution by offering to integrate the BatchBook CRM software as a service offering. Desiree will be able to offer a 30 Day trial for her clients interested in using the service.

The iPhone App has been a great addition to the product line and came directly from input from their customer request forums.  One of Michelle’s favorite features is the ability to takes photos at conferences, and then add the contact details right on the spot. This overcomes the fact that 80% of business cards obtained at conferences end up in the trash!

Batchbook was launched around the same time that many social platforms were becoming widely adopted, so by integrating these tool at the very core of the software, it provides a built in benefit for helping small businesses manage their contacts.

The company also has a number of “friends with business benefits” and have integrated many of the other services that a small business owner might use, so that it seamlessly flows together in one efficient dashboard.  To find out more about the alliance and the mission that these companies are devoted to, visit The Small Business Web site and join the community.

A key factor when deciding on any CRM solution is the pain involved with trying it out, but also ramping it up to full usage.  Many SaaS providers find that customers are disabling the service without using it to its full potential.  There is no way to determine if the solution is correct without giving it a full try.  Batchblue provides a 30 day trial and has an extensive onboarding and support system in place to make sure that clients are getting the most out of the product. This includes webinars for specific topics and even industries.

This is a very progressive company that has some exciting things on the horizon, so keep an eye out for future announcements (and hopefully podcasts!) regarding new products.   You should also check out the active forum community that has developed and start networking with people who are willing and able to offer advice to anyone interested in learning how to run a successful business.

The team does get out to various events, so keep an eye out for them.  Recently they attended SXSW, RETechSouth and are very involved in many of the BarCamps around the country, so if you see them say hello, and that you heard about them on The Bella Buzz!

One of Michelle’s favorite ways of defining her company is that they “put the relationship in customer relationship management”.  We believe it.

To connect with Michelle, you can email her at mriggen(at)batchblue(dot)com or on Twitter @batchblue.

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Theme music for The Bella Buzz is Fallen by Digital Chemistry, available for download at the Podsafe Music Network.

You can subscribe to The Bella Buzz directly from ITunes by following this link, and we would be happy to receive listener feedback and ratings at The ITunes Store.

 

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I am the co-host of a weekly podcast called The Bella Buzz with   Desiree Scales, the CEO of Bella Web Design. We have great conversations about topics related to online marketing. I am posting the programs here for the Overflow audience. This is episode 72.

This week on The Bella Buzz podcast, we begin our series of focusing on emerging technologies entering the marketplace and their application for small and medium sized businesses.  Desiree and Joe are pleased to speak with the Founder of Nutshell Mail, Mark Schmulen.

Before we get to our guest, Desiree catches us up on the session that she presented at RETechSouth called The Art of Engagement in 140 Characters or Less. This was a presentation about the art of writing to be engaging, confined to the space of a Twitter post.

NutshellMail Logo | The Bella Buzz podcast

Consistent with our efforts to introduce guests with interesting backgrounds and an understanding of the changing world of marketing communications, we had a great time talking with Mark.

His company was founded in 2008 with the intention of building a better way of keeping track of all of your social networking activity.  The free service allows you to schedule an email delivery with the important content from the social networks that you participate in, such as Twitter, Facebook, LinkedIn, Foursquare, etc.. By having it delivered to your inbox on a consistent basis, you can eliminate the constant distraction of wondering if you missed something in your network.  The company was recently acquired by a sponsor of The Bella Buzz Podcast, Constant Contact and Mark is now the General Manager of Social Media.

One of the principles that Nutshell Mail was built on was “Getting Things Done” or the “GTD” space. Names such as David Allen and Tim Ferriss of The Four Hour Workweek were very influential for the founders when trying to develop a tool that would help manage the social media space. The email Inbox was the place where this could actually happen, “on your time and on your terms.”

A great side effect of using Nutshell Mail to manage the social media marketing efforts is a peace of mind.  Having the knowledge that something will not get missed in this listening station, you can go about your business while still being actively involved.

Constant Contact saw some synergy between the companies as a way to demonstrate that email and social go hand in hand.  They have been very innovative, (and there is more to come!) about providing some tools that will help small businesses find ways to communicate with their engaged customer base.  In both cases, Nutshell Mail and Constant Contact find a common point of connectivity with people through the email Inbox.  A company saying is “email lights the fire, while social media fans the flames!”

To stay in touch with Mark, you can find him on Twitter at the handle @mshmulen, or search for him on Facebook and LinkedIn.  We are also very proud to be have Constant Contact as a sponsor of The Bella Buzz podcast and look forward to new tools that the will be introducing to the over 430,000 small business customers that they serve.

To sign up for the service, you can visit either Nutshell Mail or Constant Contact.

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Theme music for The Bella Buzz is Fallen by Digital Chemistry, available for download at the Podsafe Music Network.

You can subscribe to The Bella Buzz directly from ITunes by following this link, and we would be happy to receive listener feedback and ratings at The ITunes Store.

 

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I am the co-host of a weekly podcast called The Bella Buzz with  Desiree Scales, the CEO of Bella Web Design. We have great conversations about topics related to online marketing. I am posting the programs here for the Overflow audience. This is episode 69.

Becky McCrayWe speak via Skype connection, rather than the limiting 140 characters of Twitter, with long time friend Becky McCray on episode number 64 of The Bella Buzz podcast. Becky was an early participant in the SB Buzz tweet chat that we discussed many episodes ago, and after we dispose of the tributes to the iPad2 coming out of Cupertino, we get into the social media wisdom that Becky applies to her many endeavors.

Becky is a content producer! In one form or another she has blogs set up that deal with Small Business, her liquor store, tourism, her personal musings, and many many more topics. She is fluent in social media and provides great insights to her clients, friends and neighbors on how to get the most out of their efforts in this evolving space.

Coming off the dialog about the new iPad2 and what it means to the development cycle, we have a great discussion about location based apps and the future of these apps in tourism and small town business. Becky believes that destinations must mobilize their constituents to prepare for visitors, by ensuring that there are quality tips, reviews and recommendations on these services. It is the inside information from local residents that visitors should find on services such as Yelp, Urban Spoon, Gowalla and Foursquare. [click to continue…]

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