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I am the co-host of a weekly podcast called The Bella Buzz with the CEO of Bella Web Design, Desiree Scales. We have good conversations about topics related to online marketing. Thought I would also post the programs here for the Overflow audience. This is episode 58.
On the latest edition of The Bella Buzz podcast, we are excited to speak with Jamie Turner, who is the Chief Content Officer for the 60 Second Marketer. He is also the author of a new book called How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business
. The book is published by The Financial Times Press.
As a kickoff to Social Media month and specifically the events that will be taking place around Atlanta in November, Jamie agreed to appear on the podcast with Desiree and Joe to give us some of his insights into the world of social media marketing. Jamie deals with some very big brands and guides them through this new media world.
To get a book about social media published, the co-authors had to anticipate where the market would be when the book came out. There is a significant challenge for traditional publishing when the topic is dynamic and continuously evolving.
Jamie reminds us that we have to invest time and personnel costs in social media in order to move the ball forward. Although the tools might be free or inexpensive, the investment can be at least a full-time person devoted to managing the channels.
One of his favorite subjects with social media is Measurement. He categorizes them in three ways Quantitative, Qualitative and ROI.
- Qualitative measurements are all of the data that comes from traffic analysis such as visits, actions, and conversions.
- Quantitative is an emotional analysis regarding the brand. We touched on this developing subject an interview with Kim Schott.
- Finally, what is the ROI of the social media effort.
The pivotal formula that can be derived from this type of analysis is Customer Lifetime Value. How much value does a typical customer generate over their lifetime, and therefore, what is the acquisition cost that allows for generating profit? Or flipped another way, how many customers do you need to acquire for social media spending to be worthwhile.
We thank Jamie for taking his time to appear on the podcast. You can check out his insights at the 60 Second Marketer Blog and if you pick up a copy of his book, be sure to let him know you heard him on The Bella Buzz.
If you are in Atlanta, be sure to attend Desiree’s Social Media for Entrepreneurs 101 session on November 9, 2010.
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Theme music for The Bella Buzz is Fallen by Digital Chemistry, available for download at the Podsafe Music Network.
You can subscribe to The Bella Buzz directly from ITunes by following this link, and we would be happy to receive listener feedback and ratings at The ITunes Store.
The New York Times article that landed on late Saturday evening was the basis of the conversation between Desiree and Joe on this episode of The Bella Buzz podcast. There are so many juicy angles to this story that we go down a variety of roads ranging from black hat seo to content farms, to brand signals impacting the search results pages.
