Podcast as Blog Post
If you're new here, you may want to subscribe to our RSS feed. Or click the ITunes Subscribe button in the right sidebar for our Overflow Podcast. If you are interested in talking about developing your brand or company on line, call 404.875.1008 x302. Thanks for visiting!
I spent the day today recording and editing Episode #2 of a podcast for Kush Supports.com called The Kush Report. In this episode, Cathinka Chandler the company Founder & CEO and I review the various customer profiles of women who purchase Kush Supports, including women who are pregnant or nursing, and sleep support for women post augmentation. We discuss details of the upcoming trade show they are attending, plus reveal that the Kushsupports.com web site will be re-launching in 2 - 3 weeks.
When the web site launches, we will have integrated a new blogging platform where we can establish a “home base” for all of the Social Media Marketing efforts that we have implemented, plus a location to launch the podcast.
The Wordpress blogging platform has become a major component of Fluid Media marketing initiatives for clients, simply because it is so much more versatile than building a traditional .html or .php based web site. The most obvious advantage is the flexibility in adding new content and functionality that in the past would have required more significant resources. It’s common knowledge that indexing and search results (and resulting web traffic) benefit from a steady stream of content .. and architecting and building a static web site does not achieve that need for updated, relevant content.
Clients do not have to entirely scrap the existing web site that they have, especially if there is a commerce engine built into it, a blog can simply be set up at a third level of the domain so that the entire site benefits, for example http://blog.coastalbean.com as part of the www.coastalbean.com domain.
However, the hardest challenge when adding a blog is the time involved in adding new content on a consistent basis. When talking to prospective clients or even existing clients considering adding a blog, the first stated concern is having the time to post written entries on a regular basis. With that in mind we have started to move more and more towards recording and posting podcasts as content.
Technology now allows us to use voice over IP connections to initiate and record what could be classified as a form of a “telephone call”, after completing the recording there is desktop editing software to help add some finishing touches like opening and closing music and credits … and voila, you have some rich media content to help to communicate the marketing message, that extends well beyond the pictures and text of a static web site.
As a side note, previously a transcription of the show would be posted as a blog entry to ensure that search engines index the post, but Google is creeping forward with speech recognition software that may soon peak inside a podcast in order to index the contents. That would be an amazing advancement for podcasts and videos on line!
So if the hesitation about adding a corporate blog to your web site stems from the lack of time to write entries, there is now an approach that is just like picking up the phone.
