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Today’s guest on the Overflow podcast is Jaq Baldwin who is the publisher of The Launching Pad blog with daily posts about the Atlanta Braves and all things baseball. Jaq provides us some insights into his strategies for using the social networking tools such as Digg, Stumbleupon and bookmarking sites like Delicious and Magnolia.
The first topic takes us to Digg where Jaq has been able to generate enormous amounts of traffic to his site, however he cautions that it might not be the type of traffic that will convert on a site within a niche community. He has developed a group of followers in his baseball niche at Digg who have helped to elevate the presence of his posts while he returns the favor by supporting theirs.
Jaq has sort of a stated motto; “If it’s something I like, I’ll Digg it. If I really really like it I’ll shout it .. and if I hate it, I’ll bury it and you are not a friend any more.” Using this criteria he has been able to weed out the people that are not contributing to the dialogue by simply pushing their own sites and stories … and in essence spamming other Diggers like Jaq.
Bookmarking sites like Delicious and Magnolia operate a bit differently than the networking sites like Digg and Stumbleupon in that they become a utility for accessing saved site links remotely. However, Jaq likes the Magnolia aspects of community that has developed, and mentions that there is the ability to subscribe to other Magnolia users streams to see what they are bookmarking.
For baseball related sites specifically there is YardBarker and BallHype .. and some of the smaller submission sites like Reddit have added a Baseball specific section.
The task of working these sites to their greatest potential tends to absorb huge amounts of time and effort, and a take away from the podcast might be to focus on finding the best place for your niche, and developing relationships within that particular social network. It’s a common theme in all of the social media marketing tactics.
Jaq sums it all up best through with the statement “content really is king” … Having quality headlines, categorizing submissions properly and putting some thought into how you intend to get people to click on your post is the fundamental to making sure that the post is promoted.
Thanks to Jaq Baldwin for joining us on the Overflow podcast. Read his blog at The Launching Pad and follow him on Twitter.
How do you use the Social Networks to promote your sites? Let us know in the comments what has worked best for you.
